162410-electric-zoo-2012-preview-edm-encourages-indulgence

Electric Zoo 2012 Preview: EDM Encourages Indulgence

Electric Zoo, New York's Electronic Music Festival, returns to Randall's Island for its fourth year, with bigger after-parties in Midtown.

In its fourth year, Electric Zoo will again be held over Labor Day Weekend on Randall’s Island. Though I missed it last year (having covered it the first two years run of the festival in 2009 and 2010), the event planners don’t look to have changed much in terms of the setup. There are still four stages and I’m sure the production will be tight for artists like Guetta, A-Trak, Axwell, Tiesto, Benassi and Sasha.

Electric Zoo has several years ahead of the local incarnation of the Electric Daisy Carnival (which took place earlier this summer in the Meadowlands of New Jersey) so there are likely many return fans buying up tickets. But there is no overlap of artists between the EDC and this events, dividing fans.

Unfortunately, increased competition for the EDM crowd has seen a glut of events this year. None of the newer ones seem to have made a huge splash — Cosmic Opera never turned out its third event while IDentity didn’t cross my radar at all.

But Electric Zoo will warrant attention with its increased ways to indulge in EDM, because if there have been any upgrades to Electric Zoo, those seem to be in terms of extras, extra music and extra premium. Organizers have arranged more massive after-party events — the parties are no longer at the nightclub Pacha, they are held at proper venues, namely the Best Buy Theater in Times Square and Roseland Ballroom not far up the street. Also, organizers have allocated space for even more premium VIP access (above and beyond the regular ‘VIP Experience’ and the ‘Platinum’ level) to the event through Provocateur, a nightlife brand. VIP tables for six begin at $1,250… and they do NOT include admission…

Visit the official site for more information on Electric Zoo and to buy tickets. General admission passes for three days are currently $299. Information on the after parties is also available there.

Artists currently slated for the three day 2012 Electric Zoo (August 31 – September 2nd) include these (headliners in order of appearance):

David Guetta

Axwell

Tiësto

(the rest in alphabetical order)

12th Planet

A-Trak

AbdeCaf

Above & Beyond

Adrian Lux

Adventure Club

Alvin Risk

Andrew Bayer

Andy C

Angger Dimas

Apparat

Argy

Autoerotique

Bart B More

Benga

Benny Benassi

Bingo Players

3LAU

Bloody Beetroots

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Boys Noize

Brass Fergie

Brodinski

Chris Liebing

Claude VonStroke

Clockwork

Congorock

Dada Life

DallasK

Dash Berlin

Datsik

Destructo

Dev

Dillon Francis

Diplo

Dirtyphonics LIVE

Dixon

DJ Bl3nd

Djedjotronic v Strip Steve

Eco

Eliot Lipp

EOTO

Excision

Felix Cartal

Ferry Corsten

Flux Pavilion & Doctor P

Frank & Tony

Frivolous LIVE

Gabriel & Dresden

Gesaffelstein

Hardwell

Helicopter Showdown

Jack Beats

Jaytech

Kill the Noise

Knife Party

Koze

Krewella

Kyau & Albert

Laidback Luke

Luciano

Marco Carola

Marcus Schossow

Martin Solveig

Mat Zo

Mathias Kaden

Maya Jane Coles

Mendo

Michael Menert

Mord Fustang

Morgan Page

Mt Eden

Mustard Pimp

Nadastrom

Nervo

Netsky

Nick Catchdubs

Nicky Romero

Norin & Rad

Paco Osuna

Paper Diamond

PeaceTreaty

Pierce Fulton

Porter Robinson

Pretty Lights

Reboot

Robert Dietz

Rusko

Sander van Doorn

Sasha

Skrillex

Sleepy & Boo

Steve Aoki

Tommy Trash

Treasure Fingers

Umek

W&W

The White Panda

Wolfgang Gartner

Z-Trip

Zack Roth

Zedd

Zeds Dead