kendra-erika-the-truth-never-lies-video-premiere

Kendra Erika – “The Truth Never Lies” (video) (premiere)

Kendra Erika updates the Bond-girl framework to 21st century terms, an embrace of glamour and sexuality as an empowering tool.

According to the singer herself, Kendra Erika updates the Bond-girl framework to 21st century terms, an embrace of glamour and sexuality as an empowering tool. The video to “The Truth Never Lies” does just this, Erika flirting with the camera in a half-dozen different outfits as an anonymously-driven car makes its way through a glitzy downtown. Musically, the piece is similar: noir Eurotrance pumps through Erika’s breathy vocals, a track headed straight for the clubs. Whether Erika can fully carry her vision of the ideal modern Bond girl has yet to be seen, as her career is as yet still nascent; that said, “The Truth Never Lies” is certainly a good start.

“The title of the song, “The Truth Never Lies” has a Bond-like ring to it, along with a smooth vocal and deep house beat,” says Erika. “Hopefully you get a sense of cruise control and lust, just like a night out with Bond. Visually, the song paints a nostalgic picture for the listener, and lures them into a world of purism and excitement.”

“The Truth Never Lies” releases July 24.