Swedish singer Natali Felicia‘s new single, “Say It” arrives ahead of her new debut album, Wrong Era, due 30 March via Antifragile Music. The singer‘s hook-driven song is a pop anthem that encourages listeners to speak out against repression. Reminiscent of songs one might have heard on pop radio in the mid-to-late 1980s, the tune is still rooted in the present, sounding fresh and even forward thinking. No matter the message, it’s a song that’s hard to forget and no matter its infectiousness, its message remains inspiring.
Already well-known in her home country where she has issued a series of hit singles in collaboration with Andreas Grube, the singer offered this about the new video: “‘Say It’ is a song about not silencing oneself and women coming together to be stronger together. It feels very inspiring that this song was released, and now this video, in such a synchronistic time, when campaigns like #metoo and #timesup state the revolution for gender equality stronger than ever,” she notes. “We say it louder than we’ve done before! And I love this video and the powerful portrayals of the women! I asked them to interpret ‘Say It’ into movement. However it came to them, hence the creative process itself being a free reigned liberation, and the result was truly compelling. Shooting this video I wanted a female-only team behind and in front of the camera. This was the first time (and definitely not the last) I’ve worked with a female director (Josefin Malmén). It was so exhilarating to work with her and her amazing team.”