Anticipation and Expectation in Game Marketing: The Art of ‘Anti-Hype’
Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.
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‘No Man’s Sky’ and the Dark Underbelly of Gaming Criticism
No Man's Sky has clearly disappointed some people, and many reviewers and commentators aren't talking about the game in front of them, but rather the ghost of the game that they desired.
The Moving Pixels Podcast Gets Under the Hood of ‘Undertale’
Should you believe the hype? Maybe?