Marvel Studios recognized that by mining other genres through the superhero lens, it could continue to keep comic book films fresh and entertaining to audiences and sidestep the constant predictions of imminent superhero fatigue.
Marvel Studios' goal with The Incredible Hulk was to rehabilitate the Hulk in the minds of moviegoers after a disappointing 2003 film, and also reimagine him as a more heroic character that would fit within the larger universe it was crafting.
Tim Story's film should have been a smash. So why did it fail in its adaptation of the groundbreaking Marvel comic book?
This movie doesn't exist in a vacuum, and there's something positive for the world to be found in embracing "black joy".
Will it take the Black Panther world as long as it's taken every other white comic book hero world to build itself around wondrous women?
Reading The Art of the Simon and Kirby Studio is like entering the offices of Simon and Kirby and rifling through their files, scouring the slush pile, even breathing in the smoke from one of Kirby's cigars.
