marketing

Language Is a Virus, and People Could Die

Language Is a Virus, and People Could Die

The COVID pandemic seemed to accelerate the spread of new viral media, but viruses mutate, pop culture replicates, and everything’s a cover song.

What Puts the Pop in Pop Music?

What Puts the Pop in Pop Music?

As the Beatles learned, good music, even good looks, is seldom enough to break a band into the American mainstream. So what puts the pop in pop music?

The Idols of the Twilight: AI in Our Age of Inventive Divination

The Idols of the Twilight: AI in Our Age of Inventive Divination

In their pseudo-creativity and occasionally malevolent capriciousness, generative AI programs resemble an order of magical spirits from another age.

The More I Have, the Less I Play

The More I Have, the Less I Play

Choice in media sometimes doesn't lead to freedom, just paralysis.
Anticipation and Expectation in Game Marketing: The Art of ‘Anti-Hype’

Anticipation and Expectation in Game Marketing: The Art of ‘Anti-Hype’

Watch the trailer for No Man's Sky and then for Frostpunk. There is a clear difference in the kind of expectations each creates in its audience.

Gaming Whiplash and the Tragedy of Expectations

Fresh: A Perishable History by Susanne Freidberg

Catalog by Robin Cherry

Activity Placement: Why Kanye Needs Us and We Need Him

Chasing Cool by Noah Kerner and Gene Pressman

The Culture Code by Clotaire Rapaille

Mass Xceptance: The Too-Discovered Country of Extreme Sports